{"id":4510,"date":"2026-05-11T08:08:13","date_gmt":"2026-05-11T08:08:13","guid":{"rendered":"https:\/\/fundacionfamiliatorres.org\/visita-erasmus-a-la-bodega-jean-leon\/"},"modified":"2026-05-11T08:12:06","modified_gmt":"2026-05-11T08:12:06","slug":"visita-erasmus-al-celler-jean-leon","status":"publish","type":"post","link":"https:\/\/fundacionfamiliatorres.org\/ca\/visita-erasmus-al-celler-jean-leon\/","title":{"rendered":"Visita Erasmus+ al celler Jean Leon"},"content":{"rendered":"<p>El passat 15 d&#8217;abril, un grup de 29 alumnes de l&#8217;Escola d&#8217;Enoturisme de Catalunya va realitzar una visita al celler Jean Leon, en el context del primer programa Erasmus+ que rep el centre.<\/p>\n<p>L&#8217;activitat va comptar amb la pres\u00e8ncia de professorat i representants italians de l&#8217;Istituto Istruzione Superiore Ciuffelli-Einaudi, instituci\u00f3 de refer\u00e8ncia en l&#8217;\u00e0mbit vitivin\u00edcola i tur\u00edstic, interessats a con\u00e8ixer de primera m\u00e0 el model educatiu de l&#8217;Escola d&#8217;Enoturisme i la seva estreta col\u00b7laboraci\u00f3 amb les empreses del sector.<\/p>\n<p>Durant la visita es van treballar aspectes clau de l&#8217;enoturisme, entre els quals van destacar:<\/p>\n<ul>\n<li>L&#8217;organitzaci\u00f3 i estructura d&#8217;un departament d&#8217;enoturisme.<\/li>\n<li>Les estrat\u00e8gies de marca aplicades a cellers i projectes enotur\u00edstics.<\/li>\n<li>L&#8217;\u00fas de les xarxes socials com a eina de comunicaci\u00f3 i posicionament.<\/li>\n<\/ul>\n<p>La sessi\u00f3 es va desenvolupar en un format altament participatiu i din\u00e0mic, la qual cosa va permetre a l&#8217;alumnat vincular els continguts te\u00f2rics treballats a l&#8217;aula amb un cas real. Aquesta aproximaci\u00f3 pr\u00e0ctica va ser especialment ben valorada pels estudiants, que van poder observar com s&#8217;implementen en el dia a dia conceptes com la gesti\u00f3 de l&#8217;experi\u00e8ncia enotur\u00edstica, la narrativa de marca i l&#8217;atenci\u00f3 al visitant.<\/p>\n<p>La visita a Jean Leon s&#8217;emmarca en el programa de col\u00b7laboraci\u00f3 que la Fundaci\u00f3 Fam\u00edlia Torres mant\u00e9 amb diverses escoles d&#8217;hostaleria i sommelieria a nivell estatal, amb l&#8217;objectiu d&#8217;apropar l&#8217;excel\u00b7l\u00e8ncia vitivin\u00edcola als estudiants, acompanyar-los en el seu desenvolupament i recon\u00e8ixer el talent des dels seus primers passos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat 15 d&#8217;abril, un grup de 29 alumnes de l&#8217;Escola d&#8217;Enoturisme de Catalunya va realitzar una visita al celler Jean Leon, en el context del primer programa Erasmus+ que rep el centre. L&#8217;activitat va comptar amb la pres\u00e8ncia de professorat i representants italians de l&#8217;Istituto Istruzione Superiore Ciuffelli-Einaudi, instituci\u00f3 de refer\u00e8ncia en l&#8217;\u00e0mbit vitivin\u00edcola &hellip; <a href=\"https:\/\/fundacionfamiliatorres.org\/ca\/visita-erasmus-al-celler-jean-leon\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abVisita Erasmus+ al celler Jean Leon\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-4510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visita Erasmus+ al celler Jean Leon - Fundaci\u00f3n Torres<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fundacionfamiliatorres.org\/ca\/visita-erasmus-al-celler-jean-leon\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visita Erasmus+ al celler Jean Leon - Fundaci\u00f3n Torres\" \/>\n<meta property=\"og:description\" content=\"El passat 15 d&#8217;abril, un grup de 29 alumnes de l&#8217;Escola d&#8217;Enoturisme de Catalunya va realitzar una visita al celler Jean Leon, en el context del primer programa Erasmus+ que rep el centre. L&#8217;activitat va comptar amb la pres\u00e8ncia de professorat i representants italians de l&#8217;Istituto Istruzione Superiore Ciuffelli-Einaudi, instituci\u00f3 de refer\u00e8ncia en l&#8217;\u00e0mbit vitivin\u00edcola &hellip; Continua llegint \u00abVisita Erasmus+ al celler Jean Leon\u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fundacionfamiliatorres.org\/ca\/visita-erasmus-al-celler-jean-leon\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n Torres\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T08:08:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T08:12:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fundacionfamiliatorres.org\/wp-content\/uploads\/2026\/05\/Visita-Erasmus-a-la-bodega-Jean-Leon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admintorres\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"admintorres\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fundacionfamiliatorres.org\\\/ca\\\/visita-erasmus-al-celler-jean-leon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fundacionfamiliatorres.org\\\/ca\\\/visita-erasmus-al-celler-jean-leon\\\/\"},\"author\":{\"name\":\"admintorres\",\"@id\":\"https:\\\/\\\/fundacionfamiliatorres.org\\\/#\\\/schema\\\/person\\\/ed78b1b92ae1bc923c6fa031ca09f6ed\"},\"headline\":\"Visita Erasmus+ al celler Jean Leon\",\"datePublished\":\"2026-05-11T08:08:13+00:00\",\"dateModified\":\"2026-05-11T08:12:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fundacionfamiliatorres.org\\\/ca\\\/visita-erasmus-al-celler-jean-leon\\\/\"},\"wordCount\":260,\"publisher\":{\"@id\":\"https:\\\/\\\/fundacionfamiliatorres.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fundacionfamiliatorres.org\\\/ca\\\/visita-erasmus-al-celler-jean-leon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fundacionfamiliatorres.org\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Visita-Erasmus-a-la-bodega-Jean-Leon.jpg\",\"articleSection\":[\"Cultura\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fundacionfamiliatorres.org\\\/ca\\\/visita-erasmus-al-celler-jean-leon\\\/\",\"url\":\"https:\\\/\\\/fundacionfamiliatorres.org\\\/ca\\\/visita-erasmus-al-celler-jean-leon\\\/\",\"name\":\"Visita Erasmus+ al celler Jean Leon - 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